7-Eleven trials freshly prepared food
Bangkok Post : Oct.8, 2014
The 7-Eleven convenience store chain is looking into expanding its ready-to-eat food sales operation to include freshly prepared dishes and seating for diners. All Meal brand at 7-Eleven Prachasongkroh 23 area in Din Dang district of Bangkok.
It is sited in four connected shophouses – one half housing a normal 7-11 store and the other side a restaurant-like shop.
The eatery offers main dishes, desserts, beverages and fresh salad. Most of the food on the menu, at prices starting from 35 baht a dish, are dishes already sold in 7-Eleven but at the All Meal shop the shop the food is fresh, using pre-prepared ingredients.
The food is served on a plate with a spoon and fork, instead of in a box. The shop focuses on offering main dishes to customers, describing it as providing convenience for the modern lifestyle.
The 7-Eleven franchise in Thailand is operated by CPAll Plc – a subsidiary of agriculture conglomerate Charoen Pokphand, or CP Group. CPAll’s public relations officer said the All Meal pilot eatery is testing the market and the company has yet to bring the concept into its full expansion plans.